Privacy Policy

Pure Water Filtration (“Company,” “we,” “our,” or “us”) values your privacy and is committed to protecting the personal information you provide through our website. This Privacy Policy explains what information we collect, how we use it, your rights regarding your personal information, and how we safeguard your information.

By using this website, you agree to the practices described in this Privacy Policy.

Information We Collect

We may collect the following categories of information:

Information You Voluntarily Provide

When you submit a contact form, request a quote, schedule service, or communicate with us, we may collect:

  • Name
  • Email address
  • Telephone number
  • Property or service address
  • Details about your water treatment needs
  • Any other information you choose to provide

Information Collected Automatically

When you visit our website, we may automatically collect information such as:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages viewed
  • Date and time of visits
  • Referring website
  • General geographic location
  • Website interaction information

This information is collected through cookies and similar technologies.

How We Use Your Information

We may use your information to:

  • Respond to inquiries
  • Schedule consultations and service appointments
  • Prepare estimates
  • Deliver products and services
  • Improve our website
  • Monitor website performance
  • Analyze user behavior
  • Prevent fraud or unauthorized activity
  • Comply with legal obligations
  • Send service updates or marketing communications (where permitted by law)

Cookies and Similar Technologies

We use cookies and similar technologies to:

  • Remember website preferences
  • Measure website traffic
  • Improve website performance
  • Analyze visitor behavior
  • Support advertising and remarketing efforts

Our website may utilize technologies from providers including:

  • Google Analytics
  • Google Ads
  • Google Tag Manager
  • Google Search Console
  • Meta (Facebook) Pixel (if installed)
  • Microsoft Clarity (if installed)
  • Other analytics and advertising platforms

You may disable cookies through your browser settings. Some website features may not function properly if cookies are disabled.

Third-Party Service Providers

We may share information with trusted third parties that assist us in operating our business, including:

  • Website hosting providers
  • Website maintenance providers
  • Customer relationship management (CRM) systems
  • Analytics providers
  • Email communication providers
  • Scheduling software
  • Payment processors (if applicable)

These providers are contractually obligated to protect your information and may only use it to provide services on our behalf.

California Privacy Rights (CCPA & CPRA)

If you are a California resident, you may have the following rights regarding your personal information, subject to applicable legal exceptions:

  • Right to Know the categories and specific pieces of personal information we collect.
  • Right to Correct inaccurate personal information.
  • Right to Delete personal information we have collected.
  • Right to Access your personal information.
  • Right to Limit the use of certain sensitive personal information, where applicable.
  • Right to Non-Discrimination for exercising your privacy rights.

We do not sell your personal information for monetary compensation.

We also do not knowingly share personal information for cross-context behavioral advertising unless otherwise disclosed.

To exercise your privacy rights, please contact us using the information provided below.

We may verify your identity before processing your request.

Categories of Information We Collect

Under California law, we may collect the following categories:

  • Identifiers
  • Contact information
  • Internet activity
  • Device information
  • Commercial information related to requested services
  • Geolocation information (general location inferred from IP address)

Categories of Sources

We collect information directly from:

  • You
  • Your device
  • Our website
  • Analytics providers
  • Marketing platforms

How Long We Retain Information

We retain personal information only as long as reasonably necessary to:

  • Provide requested services
  • Meet legal obligations
  • Resolve disputes
  • Enforce agreements
  • Maintain business records

Retention periods vary depending on the type of information and applicable legal requirements.

Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information.

Although we strive to protect your information, no internet transmission or electronic storage method can be guaranteed to be completely secure.

Children’s Privacy

This website is not intended for children under the age of 13.

We do not knowingly collect personal information from children.

External Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites.

We encourage users to review the privacy policies of any third-party websites they visit.

Marketing Communications

If you subscribe to marketing communications, you may unsubscribe at any time using the unsubscribe link included in emails or by contacting us directly.

Service-related communications may still be sent when necessary.

Do Not Track

Some web browsers offer a “Do Not Track” setting.

Currently, there is no universally accepted standard for responding to Do Not Track signals, and our website may not respond to such requests.

Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Changes become effective immediately upon posting to this page.

The “Effective Date” above indicates when this Privacy Policy was last revised.